FUJIFILM Announces FinePix X100 Camera With New Hybrid Viewfinder

Posted by SuperStoreSearch Team on Thursday, 28th October, 2010.

FujiFilm has announced the development of the FinePix X100 digital camera at the Photokina 2010 tradeshow, aimed at professional photographers and keen enthusiasts, featuring a 12.3 Megapixel APS-C CMOS Sensor and an innovative optical and electronic ‘hybrid viewfinder‘.

FujiFilm closely studied the current range of professional grade cameras and felt that there was a significant need for a compact high-quality (APS-C based) camera as a counterpoint to an SLR.  Therefore, the FinePix X100 was  designed to appeal to the many millions of Digital-SLR users that require or could benefit from a slimmer and compact back-up camera for high quality in-fill shots when the use of a bigger SLR camera system may be inconvenient or impractical – or used exclusively as a professional’s only high-end camera, if camera size and versatility are the primary and overriding factors.

Hybrid Viewfinder

An innovative development on the FinePix X100 is the use of an optical and electronic hybrid viewfinder.  Operating like a normal optical viewfinder, but containing a prism and an adjacent lcd screen that can superimpose camera information onto the image and even function as a super high resolution optical finder, with the option to switch between the modes with a hardware based lever on the device.  This allows the FinePix X100 to be used as a traditional camera through the optical finder but with the advantages and functions found in electronic viewfinders.

The Fujifilm FinePix has a 23mm F2 Fujinon (Aspherical) Lens and is expected to cost around £630 ($1000).  The Fujifilm FinePix X100 release date has been set as March 2011.

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